Libri di Economia, economia aziendale

In a context of increasing digitalization and personalization of tourism offerings, where the online channel is now considered a key axis for the sector's development, this research investigates six tourist destinations in Sardinia to study their digital communication methods relative to European benchmark standards. The objective is to evaluate the effectiveness of communication strategies through indicators applied to official websites and social media channels, including design, content, user interaction, immersive technologies, and sustainability.

Il turismo nautico resta poco studiato sotto il profilo strategico, gestionale e di marketing. I porti turistici costituiscono i soggetti centrali dell’offerta, contribuendo in modo determinante alla competitività e all’attrattività delle destinazioni nautiche. Il volume affronta una delle principali carenze della letteratura e della pratica manageriale: la mancanza di strumenti e caci per comprendere e segmentare la domanda nei porti turistici.

Questo volume nasce dall’esperienza del progetto BOOSTER (Business, Communication and Strategic Analysis Training for Entrepreneurship) sviluppato dall’Università IULM per rafforzare le capacità imprenditoriali delle startup selezionate nell’ambito del programma di accelerazione Berkeley SkyDeck Europe, Milano. Il volume fornisce una lettura strutturata dei bisogni e delle competenze necessarie per favorire la nascita, lo sviluppo e la sostenibilità delle imprese innovative.

The “waste hierarchy” principle is a pillar of European environmental policy. Despite the presence of common objectives set by the European Union, each country maintains a wide margin of autonomy in implementation, deciding how to incentivize the most effective actions (reduction, reuse, recycling) and discourage those that are less sustainable (incineration and landfill). The book is aimed at anyone who wants to understand how the circular economy can move from vision to transformative practice, offering concrete examples and a replicable model for implementing strategies capable of reconciling economic balance, environmental sustainability, and social equity.

The mafia poses a significant threat to society, institutions, and businesses. This book explores related topics, such as evaluating the presence of the mafia, the infiltration of organized crime into the legitimate economy, and the role of planning and management control systems in assessing the prospects for the continuity of criminal enterprises under judicial administration and managing their transition from organized crime control to legality.