E-BOOK: I nostri ebook hanno cambiato DRM, cosa succederà ora?

Communication designers for fairness

A feminist model to activate gender de-biasing paths

In a framework still strongly marked by androcentrism, how can we equip future communication designers to challenge gender bias and propose new perspectives that diverge from the hegemonic ones? Emerging from a critical reinterpretation of the intersections between feminist theories and visual culture, this volume explores strategies, tools, and methods aimed at training gender-sensitive designers.

Pagine: 214

ISBN: 9788891717528

Edizione:1^a edizione 2025

Codice editore: 10313.8

Informazioni sugli open access

Scarica l'eBook

In a framework still strongly marked by androcentrism, how can we equip future communication designers to challenge gender bias and propose new perspectives that diverge from the hegemonic ones? The reflection on the depatriarchalization of Design is central to feminist debates on the discipline, as it opens up new critical pathways for rethinking both design practice and education. Emerging from a critical reinterpretation of the intersections between FEMINIST THEORIES AND VISUAL CULTURE, and building on the work pioneered by the dcxcg research group, this volume explores STRATEGIES, TOOLS, AND METHODS aimed at training gender-sensitive designers. Designers who are not only competent in generating sustainable communicative artifacts that respect and give voice to alterity but also advocating for a systemic revolution in communication design. This work can be seen as an attempt to respond – one among many possible responses – to the need of SPREADING AND NURTURING A FORM OF FAIRNESS CULTURE IN DESIGN.

Francesca Casnati Postdoctoral research fellow at the Design Department, Politecnico di Milano, where since 2018 she has been a member of the dcxcg - Communication Design for Gender Cultures - research group. Her area of interest concerns the intersection between communication design and gender studies. She teaches in the Bachelor and Master Degree in Communication Design. In this series, she co-edited the volume Tracce di iper-in-visibilità (2022).

Valeria Bucchetti, Communication Design and Gender Cultures. Disciplinary identity and interconnections

Introduction

The role of communication design within a social persistent urgency

The socio-political responsibility of communication designers
Media images and gender stereotypes, some fixed points
At the core of a cross-disciplinary intersection

A feminist approach to design research

The researcher’s perspective, a critical reading of feminist theories
Feminist Studies and Visual Culture, dialogues and convergences
Intersecting gender dimension, communication design and design education

Gender bias within design practice: the need of a structural revolution

Introducing “bias” from the communication design perspective
Biased designers, biased design practice, stereotyped design outputs
From the identification of a gap to the draft of a de-biasing system

Mapping recursive models to increase designers’ awareness

Two approaches to disseminate gender-sensitivity within design curricula
Outlining a main general model
Denouncing, increasing knowledge, fostering actions and reactions
The atlas of topics

A modular system of de-biasing practices, experimentations towards a step-by-step revolution

Modularity for adaptability, a flexible structure
Experiencing the bias translation processes Communication designers for fairness Contents
Observing and deconstructing stereotypes
Counter-acting
Systemising to re-apply

Bringing the system to life through workshop activities

Serial de-stereotyper. Stock stereotypes and counter-images
Shape ambiguity. Universal visual languages and the ‘male-as-default’
Stereotypes boundaries. The borderline between stereotypical and non-stereotypical
Directors on set, a participant observation

Insights from the ‘on field’ testing phase

Improving the workshops through a first-level analysis
‘Translation’ exercises: the international experiences
Experimenting tools to evaluate the long-term impact

Towards new layers of knowledge

Communication design and feminist studies, entering two evolving fields
A new basin of practical knowledge
From experimentations to a replicable model: areas for further development and implementation