The unrepresentable multitude. Communication and visual identity in Solidarity Purchase Groups

Journal title SOCIOLOGIA E RICERCA SOCIALE
Author/s Marco Binotto
Publishing Year 2020 Issue 2019/120
Language Italian Pages 22 P. 139-160 File size 1297 KB
DOI 10.3280/SR2019-120006
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Contemporary social movements focused on environmental and social sustainability, present an emerging need to combine, at least at a symbolic level, the changes in policies with profound transformations in everyday life and, therefore, a need to combine these lifestyle changes with corresponding imagery. The article presents a research on communication (websites, social media and visual identity) of 76 GAS, Solidarity Purchase Groups, active in Italy; among the numerous practices of political consumerism this requires more stable forms of engagement. The results outline a connected and dispersed movement, varying between the mistrust towards the visual culture and the construction of narratives consistent with their founding values.

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Marco Binotto, Immaginare il «capitale delle relazioni». Comunicazione e identità visiva nei Gruppi d’acquisto solidale in "SOCIOLOGIA E RICERCA SOCIALE " 120/2019, pp 139-160, DOI: 10.3280/SR2019-120006