Titolo Rivista PSICOLOGIA DI COMUNITA'
Autori/Curatori Domenico Schillaci, Salvatore Di Dio
Anno di pubblicazione 2025 Fascicolo 2025/1
Lingua Inglese Numero pagine 17 P. 83-99 Dimensione file 0 KB
DOI 10.3280/psc2025oa21239
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This research presents a case study examining how transformational game design promotes sustainable mobility through community psychology approaches in onlife environments. The MUV platform¹, developed as University of Palermo spinoff, demonstrates practical integration of behavioural change models with game design principles. Longitudinal data from 2,856 users across European cities show 33.8% average carbon footprint reduction, with 14.9% daily-to-monthly active user retention. The platform’s sport-as-metaphor framework transforms routine mobility decisions into engaging activities whilst supporting empowerment and social equality. Findings establish that university-led digital innovations can achieve meaningful individual and collective behavioural change, providing replicable pathways for scaling community psychology interventions addressing climate challenges.
This research presents a case study examining how transformational game design promotes sustainable mobility through community psychology approaches in onlife environments. The MUV platform¹, developed as University of Palermo spinoff, demonstrates practical integration of behavioural change models with game design principles. Longitudinal data from 2,856 users across European cities show 33.8% average carbon footprint reduction, with 14.9% daily-to-monthly active user retention. The platform’s sport-as-metaphor framework transforms routine mobility decisions into engaging activities whilst supporting empowerment and social equality. Findings establish that university-led digital innovations can achieve meaningful individual and collective behavioural change, providing replicable pathways for scaling community psychology interventions addressing climate challenges.
Parole chiave:; game design; sustainable mobility; community psychology; behavioural change; digital transformation; university innovation
Domenico Schillaci, Salvatore Di Dio, Digital game design for sustainable mobility: A community approach to behavioural transformation in onlife urban environments in "PSICOLOGIA DI COMUNITA'" 1/2025, pp 83-99, DOI: 10.3280/psc2025oa21239