Fascicolo 4/2016
- Chiara Mauri, Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!
- Maria Vernuccio, Tiziano Vescovi, Branding in the digital era
- Agostino Vollero, Daniele Dalli, Alfonso Siano, Brand negotiation and brand management. An actor-network theory perspective
- Matteo Corciolani, Giacomo Gistri, Stefano Pace, Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
- Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei, Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case
- Alessandra Mazzei, Alfonsa Butera, Brand consistent behavior of employees on social media: the role of social media governance and policies
- Chiara Cantù, Alessandra Tzannis, The service innovation in healthcare network
- Bernardo Bertoldi, Chiara Giachino, Alberto Pastore, Strategic pricing management in the omnichannel era
- Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, E-commerce or s-commerce? A managerial perspective on website design features
- Gennaro Iasevoli, Book reviews
Fascicolo 3/2016
- Vittoria Marino, Marketing and culture. Two Characters in Search of an Author
- Giuseppe Bertoli, Michela Matarazzo, Driving international business research forward: emerging themes and insights
- Stefano Bresciani, Alberto Ferraris, Manlio Del Giudice, R&D internationalization in asian developing countries: evidence from european multinationals
- Francesca Checchinato, Giulia Zanichelli, An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
- Rubina Romanello, Maria Chiarvesio, The creation of foreign market knowledge across the growth phases of born globals
- Laura I.M. Colm, Antonella Carù, Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture
- Andrea Moretta Tartaglione, Roberto Bruni, International networks as complex adaptive systems
- Laura Gavinelli, Cinzia Colapinto, Mariangela Zenga, Paola Chiodini, Strategic choices in recessionary period: an exploration on italian smes
- Michela Matarazzo, Gabriele Barbaresco, Resciniti Riccardo, Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms
- Gennaro Iasevoli, Book reviews
Fascicolo 2/2016
- Chiara Orsingher, Synthesizing research in marketing through meta-analysis
- Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino, Chiara Giachino, Cultural assets. New opportunities for the region
- Piergiorgio Re, Forum. Marketing and cities: The Turin experience
- Anna Codini, Michelle Bonera, Giulia Miniero, Time horizon and green consumption
- Patrizia de Luca, Giovanna Pegan, Business innovation and Internationalisation: Focus on the Italian Coffee Industry
- Rossella Canestrino, Pierpaolo Magliocca, Antonio Guarino, Environmental sustainability and organic wine production: evidences from italian industry
- Mariasole Bannò, Enrico Zaninotto, Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali
- Gianluca Vagnani, Michele Simoni, Technological uncertainty, market orientation and firms’ economic performance
- A cura della Redazione, Book reviews
Fascicolo 1/2016
- Luca Bonansea, Daniele Dalli, Editorial
- Francesco Casarin, In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
- Nicoletta Buratti, Riccardo Lanzara, Michele Simoni, Technological innovation and marketing. a multi-perspective analysis
- Luca Buccoliero, Elena Bellio, Maria Mazzola, Elisa Solinas, Technology innovation in healthcare and changing patient’s behaviors: new challenges for marketing
- Adele Parmentola, Ilaria Tutore, New trends in the development of Chinese high-tech companies: an open innovation perspective
- Francesca Negri, Vania Vigolo, Angelo Bonfanti, Managing responses to online reviews: an opportunity for value co-creation?
- Francesca De Canio, Davide Pellegrini, Maria Elena Aramendia-Muneta, The smartphoners: consumer segmentation by smartphone usage
- Natalia Kudryashova, Competition in the web search market: impact of user behaviour
- Gennaro Iasevoli, Recensioni