The organization of local markets for news: the case of lombardy in italy
Journal title ECONOMIA E SOCIETÀ REGIONALE
Author/s Marco Gambaro
Publishing Year 2026 Issue 2025/3
Language Italian Pages 28 P. 139-166 File size 405 KB
DOI 10.3280/ES2025-003009
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In local information markets, different media compete with each other more directly than in the national market. Local markets are organized mostly on a provincial basis, while public policy occurs on a regional or national basis. In Lombardy there is a relatively rich presence of local media, thanks mainly to a dense network of local newspapers, but in some provinces, there is a strong dominance of the first operator. There has been a significant development of information sites, but a detected part is digital companion of traditional media and, despite the absence of technical barriers, a process of concentration has occurred whereby in each market after the second or third site visits drop significantly
Keywords: Local News, Local Newspapers, Local Media
Jel codes: L82, M37, H71
Marco Gambaro, Mercati e l’organizzazione dell’informazione locale: il caso della lombardia in "ECONOMIA E SOCIETÀ REGIONALE " 3/2025, pp 139-166, DOI: 10.3280/ES2025-003009