Fascicolo 4/2018
- Maria Vernuccio, What is happening to the brand?
- Annamaria Tuan, Sebastiano Grandi, Emerging trends in qualitative research. A focus on Social Media
- Ksenia Silchenko, The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
- Francesca Negri, A (Social Media) picture is worth a thousand words
- Ludovica Moi, Moreno Frau, Francesca Cabiddu, Exploring the Role of NVivo Software in Marketing Research
- Ilenia Confente, Ivan Russo, Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context
- Silvia Biraghi, Rossella Chiara Gambetti, How to use digital diaries in data collection to engage networked consumers
- Roberta De Michele, Gianluca Marchi, Influencer identification and selection on social networking sites: An analysis on Instagram
- A cura della Redazione, Book reviews
Fascicolo 3/2018
- Sebastiano Grandi, A new approach to Marketing Channel Relationship
- Alfonso Siano, Chiara Luisa Cantù, Re-discovering dual marketing: Internet’s contribution
- Francesca Conte, Agostino Vollero, CEOs of dual marketers organizations: Communication and reputation management issues
- Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci, Dual marketers and sustainability communication. Empirical evidence from corporate websites
- Maria Antonella Ferri, Maria Palazzo, Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
- Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola, Marialuisa Marzullo, What about the Internet of Everything? An exploratory study in E-health
- Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, Social media brand communities and brand value co-creation: Evidences from Italy
- Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi, From B2B to A4A: An Integrated Framework for Viable Value Co-Creation
- Daniele Dalli, Annamaria Tuan, David D’Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
- A cura della Redazione, Reviews
Fascicolo 2/2018
- Daniele Dalli, Alberto Mattiacci, Editorial
- Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca Magno, Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
- Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino, Facebook and Twitter, social networks for culture. An investigation on museums
- Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli, User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
- Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco, Maria Rosaria Napolitano, The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
- Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca, Civic crowdfunding, social marketing and the co-creation of public value
- Alessandro Augurio, Laura Castaldi, Felice Addeo, Servitization in managerial literature: A content analysis
- Gennaro Iasevoli, Book Reviews
Fascicolo 1/2018
- Daniele Dalli, The M&C assessment: Found in translation
- Matteo Corciolani, Stefania Borghini, Daniele Scarpi, Buying, renting, and sharing: Investigating new forms of acquisition
- Francesca De Canio, Davide Pellegrini, Elisa Martinelli, Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
- Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella, Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
- Marco Pichierri, Daniele Scarpi, Gabriele Pizzi, To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions
- Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
- Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini, Sexual stimuli in advertising: The opposite sex effect
- Francesco Crisci, "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets
- A cura della Redazione, Reviews (Recensioni)
- A cura della Redazione, Elenco Referee 2017