Fascicolo 4/2019
- Daniele Dalli, Editorial
- Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco, Communication practices in the diffusion of social-business innovation: Insights from B-Corporations
- Valeria Belvedere, Annalisa Tunisini, Customer-driven supply chains: Trends and practices in leading Italian companies
- Veronica Gabrielli, Ilaria Baghi, How to choose the endorser: An experimental analysis on the effects of fit and notoriety
- Cesare Amatulli, Matteo De Angelis, Carmela Donato, Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses
- Gennaro Iasevoli, Book reviews
Fascicolo 3/2019
- Giacomo Del Chiappa, Martina G. Gallarza, Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors (Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors)
- Fabio Forlani, Tonino Pencarelli, Using the experiential approach in marketing and management: A systematic literature review (Using the experiential approach in marketing and management: A systematic literature review)
- Marco Ieva, Cristina Ziliani, Understanding the customer experience-loyalty link: A moderated mediation model (Understanding the customer experience-loyalty link: A moderated mediation model)
- Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim, The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions (The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions)
- Francesco Calza, Marco Ferretti, Marcello Risitano, Annarita Sorrentino, Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district (Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district)
- Rita Cannas, Daniela Pettinao, Measuring Tourists’ Emotional Experiences in a cultural site (Measuring Tourists’ Emotional Experiences in a cultural site)
- Maria Antonietta Raimondo, Maria Vernuccio, Gaetano “Nino” Miceli, The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness (The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness)
- Gennaro Iasevoli, Book reviews (Book reviews)
Fascicolo 2/2019
- Andrea Moretti, Eat, pray, love..images. Measurements and measurement parameters in marketing processes
- Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper, Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses
- Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti, Developing relationships early: How new ventures fill their capability gap
- Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo, All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices
- Elisa Martinelli, Francesca De Canio, Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant
- Francesco Raggiotto, Risk is my business. Determinants of revisit intentions among participants in extreme sporting events
- Giacomo Del Chiappa, Antonio Salvatore Loriga, Analysing determinants of travellers’ expenditures for food and beverage services at airports
- Gennaro Iasevoli, Book reviews
Fascicolo 1/2019
- Stefania Borghini, Editorial. Big, thick, small.. are data what really matters?
- Daniele Dalli, In memoriam of Stefano Pace
- Tonino Pencarelli, Maria Gabriella Mele, A systematic literature review on social media metrics
- Marco Ieva, Cristina Ziliani, Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking
- Alice Mazzucchelli, Roberto Chierici, Barbara Del Bosco, Francesca Ceruti, Does the use of social media affect customer relationship performance? Evidences from Italy
- Valentina Mazzoli, Diletta Acuti, Raffaele Donvito, Eunju Ko, Dressing your soul: The role of brand engagement in self-concept
- Francesca Pucciarelli, Chiara Giachino, Bernardo Bertoldi, Davide Tamagno, A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?
- Riccardo Resciniti, Federica De Vanna, A literature review on firms’ internationalisation through e-commerce
- Gennaro Iasevoli, Book reviews