A leadership that comes from far away: the case of Solari di Udine Spa

Journal title MERCATI E COMPETITIVITÀ
Author/s Roberto Grandinetti, Raffaella Tabacco
Publishing Year 2013 Issue 2013/3
Language Italian Pages 19 P. 47-65 File size 579 KB
DOI 10.3280/MC2013-003004
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The aim of this paper is to present the case of a mid-firm (Solari di Udine) that is a world leader in the public information market. The firm has been able to cope with the crisis that began in 2008 with no negative repercussions thanks to a strategic and organizational change that started at the beginning of the decade. More specifically, Solari has focused on a business area (the so called systems) where a well-developed capacity of innovation and a strong ability to meet highly customized demands are the main critical success factors. The focus on customized systems has also generated important consequences with regard to the geographical configuration of the firm’s supply chain.

Keywords: Product innovation, customized products, post-sales services, local and global suppliers, strategic alignment.

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Roberto Grandinetti, Raffaella Tabacco, Una leadership che viene da lontano: il caso solari di udine spa in "MERCATI E COMPETITIVITÀ" 3/2013, pp 47-65, DOI: 10.3280/MC2013-003004