Dal dibattito sul lusso alla pubblicità del benessere. La stampa periodica e la percezione delle trasformazioni materiali nell’italia del secondo settecento

Cecilia Carnino

doi:10.3280/SS2014-144002

From the debate on luxury to the advertisement of wellbeing. The periodical press and the perception of material changes in the second half of eighteenth century Italy

Journal title SOCIETÀ E STORIA
Author/s Cecilia Carnino
Publishing Year 2014 Issue 2014/144
Language Italian Pages 31 P. 249-279 File size 105 KB
DOI 10.3280/SS2014-144002
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The objective of this article is twofold. Firstly, it aims to reconstruct the reflection on luxury, a concept around which key economic and political discussions were conveyed in 18th century Italy, which developed through periodical press. In particular, the importance which the debate on luxury assumed in Italian journals between the 1760’s early 1780’s allows to understand the growing awareness of an emerging commercial society, progressively consumption-oriented. The second aim is to penetrate the strong connections between this reflection and the transformations of the material culture through an analysis focused on early forms of advertising that appeared in Italian newspapers from the second half of the 18th century. The multifaceted ensemble of the early advertisements constitutes a rewarding way to investigate the realisation of material transformations in 18th century Italy, for the way in which it reflects a world in transformation, marked by new and even more differentiated goods of consumption that were strictly connected to personal wellbeing.

Keywords: Luxury, consumption, advertisement, intellectual debate, material culture, Italy, eighteenth century.

Quale storia della società? Uno sguardo sull'epoca moderna Paola Bianchi, in SOCIETÀ E STORIA 178/2023 pp.711
DOI: 10.3280/SS2022-178005

Cecilia Carnino, Dal dibattito sul lusso alla pubblicità del benessere. La stampa periodica e la percezione delle trasformazioni materiali nell’italia del secondo settecento in "SOCIETÀ E STORIA " 144/2014, pp 249-279, DOI: 10.3280/SS2014-144002