Nudge e comunicazione pubblica per la salute e l’ambiente. Mitigare il rischio e praticare la sostenibilità

Journal title SALUTE E SOCIETÀ
Author/s Valentina Polci, Lucrezia Cinella
Online First 5/28/2025 Issue 2025/Online First
Language Italian Pages 15 P. 1-15 File size 264 KB
DOI 10.3280/SES2025-19812
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This paper explores nudges as a communicative alternative for institutions in situations of environmental and health risks to cope with emergencies by increasing social responsibility. Specifically, it presents the results of a study on 20 national and international cases, which, on the one hand, explored the architectures of choices and applied communication strategies, and, on the other hand, assessed the effectiveness of these tools in risk mitigation, going to the strength of their thrust toward greater economic, environmental and social sustainability. The research showed how nudges are an inherently economic tool that is useful in risk manage-ment, including in enhancing social equity and global justice through the empowerment of communities and/or specific groups in vulnerable situations.

Keywords: environmental public communication, nudge, public health, sustainability, risk communication, empowerment.

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Valentina Polci, Lucrezia Cinella, Nudge e comunicazione pubblica per la salute e l’ambiente. Mitigare il rischio e praticare la sostenibilità in "SALUTE E SOCIETÀ" Online First/2025, pp 1-15, DOI: 10.3280/SES2025-19812