Recording, Integrating, Returning: Ethnography and Multimodal Techniques Beyond the Representation of Experience
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Enrico Mariani, Francesco Sacchetti
Publishing Year 2025 Issue 2025/69
Language Italian Pages 23 P. 71-93 File size 153 KB
DOI 10.3280/SC2025-069004
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The widespread use of ethnography has sparked interdisciplinary debates on various issues, including the relationship between data collection, categorization, representativeness, experience, and sensoriality, as well as the role of writing and creative methods. This article contributes to these discussions by examining the integration of diverse media and techniques—such as video, audio, photography, and other digital tools—into ethnographic texts. While reaffirming the centrality of writing as a tool for reflexivity and methodological objectivity, it explores the possibilities and implications of employing multimodal heuristics in the production of situated knowledge.
Keywords: ethnography, multimodal techniques, mediatization, methodology, experience, representation
Enrico Mariani, Francesco Sacchetti, Registrare, integrare, restituire. Etnografia e tecniche multimodali oltre la rappresentazione dell’esperienza in "SOCIOLOGIA DELLA COMUNICAZIONE " 69/2025, pp 71-93, DOI: 10.3280/SC2025-069004