Percezione del rischio ed emozioni nei comportamenti di acquisto: aspetti teorici ed evidenze empiriche
Journal title RISORSA UOMO
Author/s Marco Giovanni Mariani
Publishing Year 2007 Issue 2007/3
Language Italian Pages 17 P. 341-357 File size 81 KB
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Aim of this paper is to report the results of a study conducted on risk perception, severity of perceived consequences, probability of perceived harm and emotion in shopping of clothing items. 246 adult participants answered to a questionnaire concerning the four areas of research. Main results show that when one buys an expansive cloth item, risk perception of psycho-social aspects is highest and when one shops a cheap cloth item risk perception, of objective aspects of items, increases; participants tell that when they buy an expansive cloth both emotions increase. Only for the shop of expensive clothing items, negative emotions influence perception of probability that a negative event happens and positive emotions affect on severity of perceived consequences.
Marco Giovanni Mariani, Percezione del rischio ed emozioni nei comportamenti di acquisto: aspetti teorici ed evidenze empiriche in "RISORSA UOMO " 3/2007, pp 341-357, DOI: