Fourth power and Mass in the contemporary society
Journal title RIVISTA TRIMESTRALE DI SCIENZA DELL’AMMINISTRAZIONE
Author/s Michela Luzi
Publishing Year 2014 Issue 2014/3
Language Italian Pages 13 P. 87-99 File size 845 KB
DOI 10.3280/SA2014-003006
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Contemporary society is characterized by the great diffusion of the mass media, thanks to the development of sophisticated technologies - internet in particular - that are able to reach easily every individual anywhere in the world. The barriers of space and time are canceled in favor of a comprehensive and continuous communication addressed to an indistinct aggregate of individuals: the mass. The new forms of communication are taking a central role in the lives of individuals and societies. It is the "fourth power" that is able to produce cultural revolutions and global socio-political transformations.
Keywords: Mass communication, mass media, fourth power
Michela Luzi, Quarto potere e massa nella società contemporanea in "RIVISTA TRIMESTRALE DI SCIENZA DELL’AMMINISTRAZIONE" 3/2014, pp 87-99, DOI: 10.3280/SA2014-003006