Scroll the world: When our fingers become the horsemen of the apocalypse
Journal title STUDI ORGANIZZATIVI
Author/s François-Xavier de Vaujany
Publishing Year 2025 Issue 2025/2
Language English Pages 9 P. 171-179 File size 167 KB
DOI 10.3280/SO2025-002007
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Our world of work and consumption is increasingly centered on a key expectation: the fluidity of workers’ and customers’ experiences. Rhythms, interruptions, and incompleteness are at the heart of contemporary forms of organization that cultivate impatience. Fundamentally, we can no longer support moments of waiting. And our digital practices epitomize this trend, especially with the continuous and addictive scrolling of digital media or the prompting of generative AI. Using the vocabulary, metaphors, and wisdom of the tale Thousands and One Nights, I analyze this process and its possible alternatives for workers and consumers. I sketch what might be seen as a negative ontology of time that might be a promising avenue for research in organization studies.
Keywords: digital capitalism; temporality; interruptions; impatience; fluidity.
François-Xavier de Vaujany, Scroll the world: When our fingers become the horsemen of the apocalypse in "STUDI ORGANIZZATIVI " 2/2025, pp 171-179, DOI: 10.3280/SO2025-002007