Non fa per me, mi piace, adoro. Uno studio sulle utenti di Netflix

Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Antonia Cava
Publishing Year 2025 Issue 2024/67
Language Italian Pages 13 P. 65-77 File size 93 KB
DOI 10.3280/SC2024-067004
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The paper investigates how the Netflix ecosystem has reconfigured the viewing experience for female viewers. The first part is dedicated to an analysis of the transformation of production and distribution models determined by the leading Over The Top company. It then moves on to the study of audience loyalty strategies (the effective interface; easy navigation; the content hierarchy and organized information through carefully functioning algorithms utilizing favorites lists, recommendations, and currently watching lists). In the second part of the contribution, choices, quality, quantity, and consumption styles will be reconstructed by conducting six focus groups with women aged 18 to 65 subscribed to Netflix. It will emerge how, although the ways through which audiences construct their relationship with their favorite content may change, the sense of community derived from being part of the television audience remains unchanged.

Keywords: Netflix, audience, gender studies, television, algorithm.

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Antonia Cava, Non fa per me, mi piace, adoro. Uno studio sulle utenti di Netflix in "SOCIOLOGIA DELLA COMUNICAZIONE " 67/2024, pp 65-77, DOI: 10.3280/SC2024-067004