Small firms eco-innovation strategies, supply relationships and communication implications: a focus on the Italian fashion industry
Journal title MERCATI E COMPETITIVITÀ
Author/s Valentina De Marchi, Eleonora Di Maria
Publishing Year 2015 Issue 2015/4
Language Italian Pages 18 P. 87-104 File size 109 KB
DOI 10.3280/MC2015-004005
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The paper aims at exploring the environmental strategies of SMEs in the fashion industries and the interdependences of eco-innovation, supply relationships management and communication strategies of firms basing their competitive advantage on sustainability. Based on qualitative analysis of 3 Italian born green firms, our results show that, in order to increase product intangible value related to environmental sustainability, firms’ communication strategies have to combine deep and extended information on the organization of firm’s supply chain as well as the customer’s engagement, also through innovative distributive solutions.
Keywords: Eco-innovation strategies, green supply chain management, fashion, SMEs, communication
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Valentina De Marchi, Eleonora Di Maria, Eco-innovazione, relazioni di fornitura e implicazioni per la comunicazione nelle piccole imprese: un focus sulla moda italiana in "MERCATI E COMPETITIVITÀ" 4/2015, pp 87-104, DOI: 10.3280/MC2015-004005