«Il magico mondo dell’algoritmo». Immaginario, percezione e interazione degli utenti di TikTok con l’algoritmo di piattaforma

Titolo Rivista SOCIOLOGIA DELLA COMUNICAZIONE
Autori/Curatori Stefania Parisi, Ellenrose Firth
Anno di pubblicazione 2024 Fascicolo 2023/66
Lingua Italiano Numero pagine 17 P. 60-76 Dimensione file 286 KB
DOI 10.3280/SC2023-066004
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«The magical world of the algorithm». Imaginary, perception and interaction of TikTok users with the platform’s algorithm. The following article analyses TikTok as a video sharing platform, the audiences that can be found on the platform as well as how they interact with their recommendation algorithm. By adopting a grounded theory approach, the analysis uses the concepts of algorithmic imaginary and folk theories in order to interpret the answers of 20 interviewees. Starting from the idea of algorithmic awareness, the main themes that emerge are how people imagine the platform works, and how these ideas influence the domestication process they enact towards their algorithm.

Parole chiave:TikTok; audience; algorithmic imaginary; folk theories; domestication; algorithm studies

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  • Datacasting: TikTok’s Algorithmic Flow as Televisual Experience Ellenrose Firth, Alberto Marinelli, in Media and Communication 9392/2025
    DOI: 10.17645/mac.9392

Stefania Parisi, Ellenrose Firth, «Il magico mondo dell’algoritmo». Immaginario, percezione e interazione degli utenti di TikTok con l’algoritmo di piattaforma in "SOCIOLOGIA DELLA COMUNICAZIONE " 66/2023, pp 60-76, DOI: 10.3280/SC2023-066004