Consumption and social inequality: from kitsch to Hello Kitty
Journal title SOCIOLOGIA DEL LAVORO
Author/s Vanni Codeluppi
Publishing Year 2013 Issue 2013/132
Language Italian Pages 11 P. 38-48 File size 250 KB
DOI 10.3280/SL2013-132004
DOI is like a bar code for intellectual property: to have more infomation
click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
This paper is an attempt to demonstrate that consumption don’t eliminate the different social levels existing in the society. In fact, according to Jean Baudrillard’s opinion of 1970, the society of consumption produce a standardization of the individual way of living from the point of view of the goods and revenues availables, but, in the same time, give rise to new forms of differentiation and cultural discrimination. It’s possible a better understanding of this thesis with the analysis of the kitsch concept, that we can apply to a case of big international success: Hello Kitty.
Keywords: Inequality, differentiation, status, consumption, kitsch, pop
Vanni Codeluppi, Consumi e diseguaglianza sociale: dal kitsch a Hello Kitty in "SOCIOLOGIA DEL LAVORO " 132/2013, pp 38-48, DOI: 10.3280/SL2013-132004