Le imprese italiane dell’industria agro-alimentare: mercati internazionali, relazioni di canale e strategie e politiche di branding

Journal title MERCATI & COMPETITIVITÀ
Author/s Tiziano Bursi, Giovanna Galli
Publishing Year 2015 Issue 2015/2
Language Italian Pages 18 P. 15-32 File size 590 KB
DOI 10.3280/MC2015-002002
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Tiziano Bursi, Giovanna Galli, Le imprese italiane dell’industria agro-alimentare: mercati internazionali, relazioni di canale e strategie e politiche di branding in "MERCATI & COMPETITIVITÀ" 2/2015, pp 15-32, DOI: 10.3280/MC2015-002002