Titolo Rivista MECOSAN
Autori/Curatori Carmela Elita Schillaci, Federico Mertoli, Marco Benvenuto, Martina Pipoli, Daniele Virgillito, Luigi Piper
Anno di pubblicazione 2026 Fascicolo 2025/134
Lingua Inglese Numero pagine 20 P. 135-154 Dimensione file 0 KB
DOI 10.3280/mesa2025-134oa22030
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Wearable health devices are transforming the healthcare sector through the continuous expansion of their functionalities. In this context, this research analyzes the role of perceived complexity and effectiveness of wearable health devices in generating positive word of mouth (WOM). A survey-based quantitative study has been conducted among automated insulin delivery (AID) systems users. The results show that perceived complexity does not have a direct effect on WOM, but rather an indirect effect mediated by effectiveness perception.
These findings have important implications for the design and promotion of devices, suggesting the need for a user-centered approach.
Parole chiave:Wearable health devices;complexity perception;effectiveness perception;Word-of-Mouth (WOM);diabetes;Automated Insulin Delivery (AID) system
Carmela Elita Schillaci, Federico Mertoli, Marco Benvenuto, Martina Pipoli, Daniele Virgillito, Luigi Piper, Wearable health devices: The role of perceived complexity and effectiveness in shaping positive Word-of-Mouth (WOM). A study on Automated Insulin Delivery (AID) systems in "MECOSAN" 134/2025, pp 135-154, DOI: 10.3280/mesa2025-134oa22030