Pratiche comunicative di salute LGBT e social media: una ricerca esplorativa su TikTok

Titolo Rivista SALUTE E SOCIETÀ
Autori/Curatori Alessandro Lovari, Cosimo Marco Scarcelli
Anno di pubblicazione 2022 Fascicolo 2022/2
Lingua Italiano Numero pagine 17 P. 67-83 Dimensione file 94 KB
DOI 10.3280/SES2022-002006
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF

Anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The article unfolds at the intersection of health communication, gender studies and social media research, offering insights into the representation and practices of LGBT health on TikTok. Through a qualitative analysis of 159 videos, this exploratory study identifies actors, themes, and languages within this social media. Empirical evidence shows the strategic presence of health providers; the relevance of issues such as the doctor-patient relationship, often described as discriminatory due to lack of skills and specific training; the competent use of communication styles and interactive functions to improve the visibility of videos. The study opens to reflections on the role played by TikTok in promoting the empowerment of the LGBT community; the function of videos as stories and discourses on health and disease in social media environment; the process of incorporation of the platform logics by doctors to acquire reputational capital and attract market niches.

Parole chiave:comunicazione della salute; TikTok; LGBT; social media; relazione medico-paziente; storie di salute.

  1. Talbot C.V., Talbot A., Roe D.J. (2020). The management of LGBTQ+ identities on social media: A student perspective. New Media & Society. DOI: 10.1177/146144482098100
  2. Van Belt T.H., Engelen L.J., Berben S.A., Schoonhoven L. (2010). Definition of Health 2.0 and Medicine 2.0, Journal of Medical Internet Research, 12: 1-14. DOI 10.2196/jmir.1350
  3. van Dijck J., Poell T., de Waal M. (2018). The platform society. New York: Oxford University Press.
  4. Veinot T.C., Meadowbrooke C.C., Loveluck J., Hicock A., Bauermeister J.A. (2013). How ‘Community’ Matters for How People Interact with Information. Journal of Medical Internet Research, 15.
  5. Vijay D., Gekker A. (2021). Playing Politics. How Sabarimala Played Out on TikTok. American Behavioral Scientist, 65: 712-734. DOI: 10.1177/000276422198976
  6. We are social (2021). Digital 2021. -- Testo disponibile al sito: https://wearesocial.com/it/blog/2021/01/digital-2021-i-dati-globali (12/05/21).
  7. Zhu C., Xu X., Zhang W., Chen J., Evans R. (2019). How Health Communication via Tik Tok Makes a Difference. International Journal of Environmental Research and Public Health, 17: 1-13.
  8. Zulli D., Zulli D. J. (2020). Extending the Internet meme: Conceptualizing technological mimesis and imitation publics on the TikTok platform. New Media and Society. DOI: 10.1177/146144482098360
  9. Affinito L., Ricciardi W. (2016). E-patient e social media. Roma: Pensiero Scientifico Editore.
  10. Alexander J., Losh E. (2020). A YouTube of One’s Own? In: Pullen C. e Cooper M., a cura di, LGBT identity and Online New Media. London: Routledge.
  11. Ayhan C.H.B., Bilgin H., Uluman O.T., Sukut O., Yilmaz S., Buzlu S. (2020). A Systematic Review of the Discrimination Against Sexual and Gender Minority in Health Care Settings. International Journal of Health Services, 50: 44-61. DOI: 10.1177/002073141988509
  12. Banerjee S.C., Walters C.B., Staley J.M., Alexander K., Parker P.A. (2018). Knowledge, Beliefs, and Communication Behavior of Oncology Health-care Providers (HCPs) regarding Lesbian, Gay, Bisexual, and Transgender (LGBT) Patient Health care. Journal of Health Communication, 23: 329–339. DOI: 10.1080/10810730.2018.144352
  13. Bentivegna S., Boccia Artieri G. (2018). Le teorie delle comunicazioni di massa e la sfida digitale. Bari-Roma: Editori Laterza.
  14. Bradley W., Sparks L, O’Hair D. (2013). Health Communication in 21st Century. London: Wiley & Sons.
  15. Bruns A., Burgess, J. (2011). The use of Twitter hashtags in the formation of ad hoc publics. In Proceedings of the 6th European consortium for political research (ECPR) general conference 2011.
  16. Caliandro A., Gandini A. (2019). I metodi digitali per la ricerca sociale. Roma: Carocci Editore.
  17. Cavalcante A. (2019). Tumbling Into Queer Utopias and Vortexes: Experiences of LGBTQ Social Media Users on Tumblr. Journal of Homosexuality, 66: 1715-1735. DOI: 10.1080/00918369.2018.151113
  18. Cersosimo G. (2014). La scoperta della salute. Napoli: Liguori.
  19. Cipolla C., Maturo A., a cura di (2014). Sociologia della salute e web society. Milano: FrancoAngeli.
  20. De Ridder S., Van Bauwel S. (2015). Youth and intimate media cultures: Gender, sexuality, relationships, and desire as storytelling practices in social networking sites. Communications, 40: 319-340.
  21. Downing G. (2013). Virtual youth: Non-heterosexual young people’s use of the internet to negotiate their identities and socio-sexual relations. Children’s Geographies, 11: 44–58. DOI: 10.1080/14733285.2013.74328
  22. du Prè A. (2013). Communicating about health: current issues and perspectives. New York: Oxford University Press.
  23. Ducci G. (2020). L’impatto dei social media sul rapporto medico-paziente: ambivalenze nell’uso di WhatsApp da parte dei diabetologi in Italia. Salute e Società, 1: 127-142. DOI: 10.3280/SES2020-001010
  24. Elo S., Kääriäinen M., Kanste O., Pölkki et al. (2014). Qualitative content analysis: A focus on trustworthiness. SAGE Open. January 2014: 1-10. DOI: 10.1177/215824401452263
  25. Fox J., Ralston R. (2016). Queer identity online. Computers in Human Behavior, 65: 635-642.
  26. Gemini L., Boccia Artieri G., Giglietto F. et al. (2021). Ciarlatani. Post-verità, contropubblici online e nuove articolazioni della fiducia nel sistema della medicina. Salute e Società, 2: 211-222. DOI: 10.3280/SES2021-002014
  27. Goldberg E. (2020). Doctors on TikTok try to go viral. -- testo disponibile al sito: www.nytimes.com/2020/01/31/health/tiktok-doctors-sex-ed.html (01/05/21).
  28. Gross L. 2003. The Gay Global Village in Cyberspace. In Couldry N. and Curran J., a cura di, Contesting Media Power. New York: Rowman & Littlefield Publishers.
  29. Hanckel B., Vivienne S., Byron P., Robards B., Churchill B. (2019). ‘That’s not necessarily for them’: LGBTIQ+ young people, social media platform affordances and identity curation. Media, Culture & Society, 41: 1261-1278. DOI: 10.1177/016344371984661
  30. Harter L.M., Japp P.M., Beck C.S. (2005). Narratives, health, and healing: Communication theory, research, and practice. Mahwah: Lawrence Erlbaum Associates Publishers.
  31. Ingrosso M. (2013). La salute fra media e relazioni di cura. In Vicarelli G., a cura di, Cura e salute. Roma: Carocci Editore.
  32. Jenkins H., Ford S., Green J. (2013). Spreadable media. New York: NYU Press.
  33. Kim J.N., Lee S. (2014). Communication and Cybercoping. Journal of Health Communication, 19: 775-794.
  34. Koh C.S., Kang M., Usherwood T. (2014). ‘I demand to be treated as the person I am’: experiences of accessing primary health care for Australian adults who identify as gay, lesbian, bisexual, transgender or queer. Sexual Health 11: 258–264. DOI: 10.1080/10810730.2013.864724
  35. Lovari A. (2017). Social media e comunicazione della salute. Milano: Guerini Scientifica.
  36. Lucero L. (2017). Safe spaces in online places: Social media and LGBTQ youth. Multicultural Education Review, 9: 117-128. DOI: 10.1080/2005615X.2017.131348
  37. Lupton D. (2012). Medicine as Culture. London: Sage.
  38. Martos A.J., Wilson P.A., Meyer I.H. (2017). Lesbian, gay, bisexual, and transgender (LGBT) health services in the United States: Origins, evolution, and contemporary landscape. PLoS ONE, 12(7): 1-18.
  39. Masullo G., Gianola M. (2018). Su “Grindr” e “Wapa”: l’impatto delle applicazioni per incontri sulle persone gay e lesbiche. In: Cipolla C., Canestrini E., a cura di, La dissoluzione della sessualità umana nell’era digitale. Milano: FrancoAngeli.
  40. Mayer K.H., Bradford J.B., Makadon H.J., Stall R., Goldhammer H., Landers S. (2008). Sexual and Gender Minority Health: What We Know and What Needs to Be Done. American Journal of Public Health, 98: 989-995. DOI: 10.2105/AJPH.2007.12781
  41. Nagy P., Neff G. (2015). Imagined Affordance: Reconstructing a Keyword for Communication Theory. Social Media + Society, 1: 1-19. DOI: 10.1177/205630511560338
  42. Papacharissi Z. (2015). Affective Publics. New York: Oxford University Press.
  43. Park H., Rodgers S., McElroy J.A., Everett K. (2018). Sexual and gender minority’s social media user characteristics: Examining preferred health information. Health Marketing Quarterly, 35: 1-17. DOI: 10.1080/07359683.2017.131055
  44. Parrott R. (2009). Talking About Health. New York: Wiley-Blackwell
  45. Sautherton C. (2021). Lip-Syncing and Saving Lives: Healthcare Workers on TikTok. International Journal of Communication.15: 3248–3268.
  46. Selvick S. (2014). Androgynous Social Media and Visual Culture. In: Pullen C., a cura di, Queer Youth and Media Cultures. London: Palgrave Macmillan.

Alessandro Lovari, Cosimo Marco Scarcelli, Pratiche comunicative di salute LGBT e social media: una ricerca esplorativa su TikTok in "SALUTE E SOCIETÀ" 2/2022, pp 67-83, DOI: 10.3280/SES2022-002006