Fascicolo 4/2018
- Maria Vernuccio, What is happening to the brand?
- Annamaria Tuan, Sebastiano Grandi, Emerging trends in qualitative research. A focus on Social Media
- Ksenia Silchenko, The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
- Francesca Negri, A (Social Media) picture is worth a thousand words
- Ludovica Moi, Moreno Frau, Francesca Cabiddu, Exploring the Role of NVivo Software in Marketing Research
- Ilenia Confente, Ivan Russo, Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context
- Silvia Biraghi, Rossella Chiara Gambetti, How to use digital diaries in data collection to engage networked consumers
- Roberta De Michele, Gianluca Marchi, Influencer identification and selection on social networking sites: An analysis on Instagram
- A cura della Redazione, Book reviews