The "widespread museum" and intangible assets as determinants for the competitiveness Of a cultural touristic destination
Journal title ESPERIENZE D'IMPRESA
Author/s Nicolaia Iaffaldano
Publishing Year 2014 Issue 2013/2
Language Italian Pages 25 P. 43-67 File size 985 KB
DOI 10.3280/EI2013-002003
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The research objective is to analyze the "widespread museum" of the city of Taranto, the systemic set of widespread cultural heritage in the city and in the surrounding area, and to consider it in view of a cultural touristic destination. In particular, the research aims to verify if and how the "widespread museum" may help to achieve social and economic positive externality, so substantial benefits for stakeholders involved in the local community as the residents, due to the culture, social relations, cognitive abilities layered and sedimented in a cultural area. Therefore, the role of intangible assets in the development of destination, as perceived by residents, has been defined through a questionnaire
Keywords: Cultural touristic destination competitiveness, destination sustainability, quality of life, intangible assets, "widespread museum", questionnaire
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Nicolaia Iaffaldano, Il "museo diffuso" e le risorse immateriali quali determinanti della competitività di una destinazione turistica culturale in "ESPERIENZE D'IMPRESA" 2/2013, pp 43-67, DOI: 10.3280/EI2013-002003