Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali
Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Ludovico Solima, Antonio Minguzzi
Publishing Year 2015 Issue 2015/1
Language Italian Pages 21 P. 41-61 File size 71 KB
DOI 10.3280/ED2015-001003
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Communication technologies are gradually reshaping the way we are, our relationships and the ways and means through which we access daily to the information we need. Even museums are involved in these developments and the relationship can be established between the visitor and the museum through the new digital media becomes so incredibly rich and complex. Both the museum as the individual, therefore, are bearers of a relational plot that becomes progressively more extensive, also benefiting from the latest evolution of the Internet, characterized by the advent and spread of socalled "Web 2.0" and social media. This will determine the need for museums to develop a conscious strategy of social media presence, that is a real social media strategy, which represents a portion of the wider digital strategy of the museum. Moreover, the spread ever wider and more pervasive mobile technologies, prefigures the advent of a scenario in which museum visitors will change profoundly the way in which to establish a relationship with these organizations, both the practical arrangements for use of museum services
Keywords: Museum, web 2.0, social media, digital strategy.
Jel codes: O35, M31, Z11.
- Handbook of Research on Examining Cultural Policies Through Digital Communication Paola De Bernardi, Monica Gilli, pp.161 (ISBN:9781522569985)
Ludovico Solima, Antonio Minguzzi, Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali in "ECONOMIA E DIRITTO DEL TERZIARIO " 1/2015, pp 41-61, DOI: 10.3280/ED2015-001003